Google Page Rank – A Beginners Guide

Toolbar Pagerank and Pagerank are two different, unsynchronised measurements based on the number and quality of links that pass pagerank to a particular page.

Google Toolbar Pagerank Not Visible? Just because a page has a Toolbar grey bar does not mean a page has no real pagerank – it can mean that of course, but it can mean other things. I’ve theorised Toolbar Grey Pages do not pass pagerank to external sites, and may be an indication Google has an issue with the page.

A white Google Toolbar generally signifies that the page has a measure of Real Pagerank, and that Pagerank score will be reflected in the next Pagerank update (which happens whenever Google decides will happen) – one of the most common questions about Pagerank is “When Is The Next Google Pagerank Update?

The fast way to lose PR is to openly sell links on your website. This is now officially against Google Webmaster Guidelines for inclusion.

The most common reason for a drop in Toolbar Pagerank is simply your website is recieving less Pagerank via the links it has pointing to it from other sites. This could be because the pages those links on them have less PR to give, the links themselves have dissappeared and no linger point to your site, or Google has in fact changed the way Pagerank works.

At the moment, a tangible effect when Google penalizes a site, is a reduction of visible Toolbar PR. Many sites who openly manipulated Google SERPS via paid review blogging and link-selling had their Google PR dramatically reduced in the last quarter of 2007 in Google’s opening salvo in the “war on paid links‘, or so Google would have us believe.

Toolbar PR has little or no effect on amount of visitors Google will send you – believe me. Perhaps this is why bloggers who had PR devalued reported no loss of visitors from Google. A reduction in real PR however could see less pages on your site being indexed.

Many believe Google can’t find all paid links, and are using the Google Toolbar to spread FUD,

If you install the Google Toolbar you will see a green indicator in your Internet Explorer / Firefox toolbar showing you the Google Page Rank of the page. Hovering over the green bar will give you a number which is the page’s Google Page Rank.

It’s accepted that Toolbar Pagerank is more than a few months out of date as little as 2 weeks out of date by my observations. That is, Toolbar PR and Real PR.


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New Google Update

pparently, Google is showing signs of mixed and changing results at present. It struck us when our clients reported seeing different rankings for their websites at their ends, compared to our observations of their ranks from our location in Chicago. One of them reports seeing his website on the first page while we were stunned to find it on the second page at the same time. When we confirmed this with other clients in other locations, it showed the same behavior. It seems that an update is already taking place.
Normally, one would expect this phenomenon to be observed on Fridays but it appears to be different today.
So if Google is unfolding an update, be cautioned as you might find your ranks to change from what they are now to something different the next day.

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Google Toolbar PageRank Update (New Years 2010)

Almost exactly like last year, Google is pushing out a New Years PageRank Update now. Mid-December we reported PageRank shifts or penalties and today, there are wide spread reports of a PageRank update in the Google Toolbar.
It is a bit funny, because last New Years, we reported in mid-December a PR shuffle and then on December 31, 2008 we reported an official PageRank update in the toolbar. It is almost exactly the same way this year. Today, December 31, 2009, we are reporting the 2010 New Years PageRank update.
The last toolbar PageRank update before today was in October. Like I always say, Toolbar PageRank is not of great use to SEOs. It is often months out of date and does not determine a rank of a web page. So please do not obsess over Toolbar PageRank.
For those who saw their toolbar PageRank go up, congrats on the 'badge' and here is to an even higher PR in 2010!
Forum discussion at WebmasterWorld, Google Webmaster Help, Search Engine Watch Forums and DigitalPoint Forums.

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new update 2010

  As a user, I like the new interface too. With regard to AdWords, I think that it may in fact help the AdWords listings at the top. Not clear what it will do to the top organic listings. It may also increase use of Google's vertical channels (ie, Videos, News, Blogs, Shopping, etc). The interface design pulls emphasis back up to the top of the screen, which I'm assuming is where Google wants it.
I remember after the introduction of Universal Search that Gord Hotchkiss discussed new eye-tracking heatmap studies he'd done, which indicated that the former "F"-shaped heatmap pattern had been replaced by a pattern that was closer to an "E" shape. With text-only SERPs, eye-tracking studies showed that user focus started at the top left, moved across the page to points of interest and then gradually down, describing an "F"-shaped pattern that became known as the "golden triangle."
But with Universal Search's addition of thumbnails in the left column, the eye's attention was pulled from the top left starting point more quickly down to the image thumbnails, and then it moved across to the right, describing more of an "E" pattern than an "F" pattern. I remember there was quite a bit of discussion at the time about what this might do to AdWords click-throughs, the assumption being that the images on the left side would draw attention not only away from the top, but also away from the ads on the right.
Key components of the new design are the Google logo and the dark blue (with white lettering) "Everything" bar in the upper left, the bold font in the search box, and the dark blue "Search" bar to the right of the search window. These all attract the eye to the top of the page.
On a search for a well-known product, eg, I'm seeing that the top two ads are essentially framed on the top left by Google-colored icons for the most popular Google vertical channels, and in the right AdWords column by the top ad, which features a c82-px square product shot. I should note also that the second ad at the top has a dark blue Google Checkout logo, essentially in the lower right corner of the top add block, which is the same dark blue as the "Search" button. I'll be interested to see how this interface does.
Very clean, and while the ads feel more prominent, they are also easily distinguishable from the organic results. The block of Shopping results in position #3 is more problematic.

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